What is AWS Partner Network?
The AWS Partner Network (APN) is a global program designed to help technology and consulting partners build a profitable business by delivering value to customers through the AWS Cloud. Launched in 2008, the APN has grown to become the largest and most vibrant partner ecosystem in the cloud industry. It connects AWS partners with a vast community of customers, allowing them to leverage AWS’s extensive services and resources to create innovative solutions that meet the diverse needs of businesses around the world.
The APN is divided into several categories, each catering to different types of partners. These categories include:
1. Solution Providers: These partners offer specialized solutions that leverage AWS services to help customers achieve their business goals. They range from startups to large enterprises and can include software vendors, systems integrators, and managed service providers.
2. Consulting Partners: Consulting partners provide expertise in various areas, such as cloud adoption, migration, and optimization. They help customers navigate the complexities of the AWS Cloud and ensure they get the most out of their investments.
3. Technology Partners: Technology partners integrate their products with AWS services to create seamless and scalable solutions for customers. This category includes Independent Software Vendors (ISVs) and hardware vendors.
4. Reseller Partners: Reseller partners offer AWS services to their customers, often as part of a broader portfolio of IT solutions. They can help customers save time and resources by simplifying the procurement process.
5. Training Partners: Training partners provide AWS training and certification courses to help customers and partners build their skills and knowledge of the AWS Cloud.
To become an APN member, partners must meet specific criteria, such as demonstrating expertise in AWS services and having a track record of delivering successful projects. Once admitted, members gain access to a range of benefits, including:
– Marketing and Sales Support: AWS provides marketing resources, sales tools, and co-sell opportunities to help partners promote their solutions and increase their sales.
– Technical Resources: Partners can access a wealth of technical resources, including documentation, tutorials, and training materials to help them build and optimize their solutions on AWS.
– Community and Collaboration: The APN offers a platform for partners to connect with each other, share best practices, and collaborate on new initiatives.
– Recognition and Awards: AWS recognizes top-performing partners through various awards and badges, which can help them differentiate themselves in the market.
In conclusion, the AWS Partner Network is a valuable resource for businesses looking to leverage the power of the AWS Cloud. By joining the APN, partners can tap into a vast ecosystem of resources, expertise, and collaboration opportunities, enabling them to deliver innovative solutions that drive business success.
